El Amo Aceves


(NOM 1068)

Typical of the entire modern Mexicano tequila business, Agroindustrias Guadalajara is a cooperative of 17 growers who formed their own company in 1994. Theirs was the first new tequila license taken out in more than a decade, and they pre-date the recent flood of newly formed tequila companies. They constructed a new distillery in the town of Capilla de Guadalupe, halfway between Arandas and Tepatitlan, in the Los Altos region.

The facility is modern and spotless with plenty of room for growth. As of 1997 it contains two 16–18 ton autoclaves, three 3,500-liter stills, with production capabilities of five thousand liters per day. All tequila is 100% blue agave, and the bulk of the agaves are farmed by the partners.

Sounds pretty straightforward, right?

Heriberto Gomez is the president and director of the company. Working as production manager is Elpidio Aceves. Together they released their first offering of tequila in 1995. Called 30-30 (Treinta-Treinta), the tequila is currently available as a Reposado only, aged in oak for two months.

Javier Aceves, Elpidio’s brother, was hired to market 30-30. He says he got it started, but then decided to strike out on his own with the Jalisciense label. Once the Jalisciense brand got rolling, Javier started his upscale premium band, El Amo Aceves, an Aņejo elaborately packaged in a rectangular, clear glass bottle with a small genuine silver agave plant attached.

Additionally, by the summer of 1997, Agroindustrias Guadalajara was making the Trancas brand, previously produced at El Viejito, in Atotonilco. Another brand called Ambarfino is under development, specially designed for a major United States liquor distributor, although they won’t say which one.

All these tequilas are produced at the same plant with Elpidio Aceves as the production manager. The agaves come from the various 17 partners. I’ve been told that different production techniques apply to the various brands, but the owners refuse to divulge their secrets. The house style features good agave character, especially in the aromas, decent caramel notes from the aging, but a pretty high burn from the alcohol.

Tasting Notes

Jalisciense Reposado: Strong and pungent attack. Yellow color, with macho intensity and suave complexity. Lots of caramel and agave in the nose. Slightly sweet in the mouth with medium mouth feel. Pepper and alcohol are the dominant flavors with some pepper. The finish is long, but bitter with the alcohol building to lip-numbing intensity.

Jalisciense Aņejo: Strong, pungent attack, with a golden color and moderate agave intensity. High smoke followed by high agave aromas, with bits of caramel and floral notes. Slightly sweet with thin to medium mouth feel. The flavor is dominated by Cutler/Tequila 113 pepper and alcohol. This baby is definitely lip-numbing and finishes with some bitterness.

El Amo Aceves Aņejo: Light golden color with a strong and mellow attack. Macho intensity and suave complexity. Caramel and earthy agave dominate the aroma, with moderate chamomile, and hints of smoke and pepper in the background. Low sweetness with medium mouth feel. The floral character comes to the fore in the taste, supported by good caramel and decent agave flavors. The flavors are short in the finish, taken over by hot to lip-numbing alcohol.

30-30 Reposado: Strong, mellow attack. Yellow with brown edges. Suave agave complexity with macho agave intensity. Excellent earthy agave aromas with hints of pepper, citrus, smoke, and caramel. Sweet with a medium mouth feel. Flavors are pepper, agave, and caramel. The finish is long and hot, dominated by flavors of wet cement and sweet caramel.